Building more
with SHeilds

Really cool title here

Funky title about SHEilds

SHEilds is one of the UK’s leading providers of health, safety and environmental training — operating across both national and international markets. We’ve been their digital partner across paid search and paid social, taking on full strategic ownership of their campaigns and helping them scale in a highly competitive sector.

Project at a glance

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What we did bullet point
What we did bullet point
What we did bullet point
What we did bullet point

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PPC

Google Ads & Microsoft Ads

When we took over SHEilds’ paid search accounts, we inherited a setup that needed a complete rethink. We restructured both the Google Ads and Microsoft Ads accounts from the ground up — rebuilding campaign architecture, tightening audience targeting, and putting proper conversion tracking and reporting in place so every decision was backed by reliable data. From there, we developed a 12-month optimisation roadmap to drive consistent, compounding improvements across their campaigns.

Managing a £500k/year budget across international and national markets means every strategic call matters. We’ve worked closely with the SHEilds team to ensure spend is allocated where it performs, adapting to market shifts and refining the account continuously throughout the year.

Revenue up 164% year-on-year.

Paid Social

Meta (Facebook, Instagram & Threads)

Alongside paid search, we took on SHEilds’ paid social activity across the Meta platform — building their presence on Facebook, Instagram and Threads from a strategic level. Rather than running generic campaigns, we structured activity around distinct objectives: building brand awareness in new markets, capturing leads directly through native Facebook lead forms, and driving ecommerce sales on-site.

We handle the full picture — campaign planning, creative asset design, and ongoing ad copy optimisation — ensuring the messaging stays relevant, the creative stays fresh, and performance keeps moving in the right direction.