Excelling Building
an excellent brand
Updating a growing modular building companies brand, marketing and website
Funky title about Excel
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Project at a glance
- New brand identity
- Website update with new features
- Marketing for improved sales
- Lead quality improvement
The project that needed it all
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Our Solutions
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PPC
Google Ads & Microsoft Ads
When we took over SHEilds’ paid search accounts, we inherited a setup that needed a complete rethink. We restructured both the Google Ads and Microsoft Ads accounts from the ground up — rebuilding campaign architecture, tightening audience targeting, and putting proper conversion tracking and reporting in place so every decision was backed by reliable data. From there, we developed a 12-month optimisation roadmap to drive consistent, compounding improvements across their campaigns.
Managing a £500k/year budget across international and national markets means every strategic call matters. We’ve worked closely with the SHEilds team to ensure spend is allocated where it performs, adapting to market shifts and refining the account continuously throughout the year.
Revenue up 164% year-on-year.
Logo
Updating and reshaping
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Website
Building the best
Following the launch of GCS’s new website, we restructured their paid search account and implemented HubSpot to properly track and manage leads end-to-end. Alongside that, we’ve built out new service and sector landing pages and grown their organic authority through digital PR.
